Lessons In Web Design

With thanks to @lskrocki I got a pointer to @emzee (Matt Zellmer), one of the rock stars of web design at Sun Microsystems.  He tweeted his take-aways from a conversation with Jared Spool on the design lessons from Amazon.com.  There’s gold in this Twitter stream:

  1. Lead with content – reviews and ratings of reviews are impactful
    • Don’t copy another site’s (Amazon’s) [reviews] without fully understanding how they really work
    • On average 1 in 1300 buyers write a review
  2. Don’t fear new ideas
  3. Reduce time user spends in admin functionality while increasing time on goals
  4. Don’t do huge redesigns – people hate change (BH: Are you listening Facebook?)

Web Design

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~ by brianherman on July 22, 2009.

One Response to “Lessons In Web Design”

  1. I think “Reduce time user spends in admin functionality while increasing time on goals” is a best step.

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