Lessons In Web Design

With thanks to @lskrocki I got a pointer to @emzee (Matt Zellmer), one of the rock stars of web design at Sun Microsystems.  He tweeted his take-aways from a conversation with Jared Spool on the design lessons from Amazon.com.  There’s gold in this Twitter stream:

1. Lead with content – reviews and ratings of reviews are impactful
   • Don’t copy another site’s (Amazon’s) [reviews] without fully understanding how they really work
   • On average 1 in 1300 buyers write a review
2. Don’t fear new ideas
3. Reduce time user spends in admin functionality while increasing time on goals
4. Don’t do huge redesigns – people hate change (BH: Are you listening Facebook?)

~ by brianherman on July 22, 2009.